We’ve all heard the saying, “It’s not what you know, but who you know.” But perhaps it’s more accurate to think of it as, “who knows you.” After all, truly meaningful relationships are built on connection and mutual benefit – not simply name recognition. Yet, how often do we intentionally invest time into growing and nurturing mutually beneficial professional networks? From my experience, this overlooked skill can be a game-changer for advancing your career, whether you’re just starting out or are a seasoned professional. But what if networking feels overwhelming or doesn’t come naturally to you? Don’t worry—here are a few tips I wish I’d learned earlier. Use them to grow your network and open new opportunities. Why Networking Is Essential in PharmacyBefore we discuss how to build your network, let's focus on why it matters. Building connections isn't just about who you know—it's about who knows you and is willing to advocate for your success. It’s an investment with long-term career dividends. The right connections often mean the difference between landing a great opportunity and missing out entirely. Many of my clients focus on honing their clinical skills as a path to advance. Understand that building a strong professional network unlocks opportunities and that maximize the value of your investment in hard skills, such as:
Succeed by Shifting Your Networking MindsetOne mistake I see many people make is approaching networking with a “what can you do for me?” attitude. My most successful clients don’t think this way. They approach new connections by considering how they can help that person reach their professional goals. As a result, networking feels painless because they are giving and, in the process, creating a mutually beneficial relationship. Here are a few ways to create connections without ‘networking’:
Start Early and Stay ConsistentThe earlier you start nurturing your network, the better. Don’t wait until you need a job to start creating connections. Start now. Your professional network won’t be built overnight—it requires continual effort. Where and How to Create ConnectionsNetworking doesn’t have to feel daunting if you work to place yourself in situations where meaningful interactions happen. Build your professional network through these tried-and-true strategies: Take small, intentional steps. Your peers today might be hiring managers tomorrow. Make yourself a resource to those around you. Still in school – offer to tutor other students. In the workplace – lead a training team, attend in-person CE sessions, start an afterwork event or organize a volunteer opportunity. Leverage all your talents. Networking opportunities can arise anywhere, and your workplace may be the most fertile ground. Tying your personal interests to networking can make the experience feel natural and enjoyable. Do you enjoy fitness? Consider starting a walking or jogging group with your colleagues. Or, if reading is your thing, a book club could be the perfect way to connect. If you create a group, encourage members to invite their professional connections from outside your workplace. One of my more introverted clients discovered the power of this approach. Her passion for baking led her to bring homemade pastries to work, simply to share her joy with others. Without even realizing it, she was creating connections. Over time, coworkers began stopping by to chat, and she found herself building meaningful relationships across her pharmacy. Even her district manager made it a point to visit on “pastry days,” strengthening an otherwise formal connection into something more personal and productive. How can you use your unique interests to forge meaningful professional relationships? Attend in-person professional events regularly. Face-to-face interactions often leave a stronger impression than online exchanges. Events like pharmacy association meetings, CE sessions, and local lunch-and-learns, bring professionals together from various specialties, creating the perfect opportunity to broaden your network. If you’re nervous about introducing yourself, remember that most attendees are there to connect, share ideas, and collaborate too. Bring your curiosity. Asking questions is the most natural way to connect, and you might leave with valuable insights—and meaningful professional relationships. Feeling overwhelmed? Here are some quick tips to help you approach professional interactions with confidence:
Participate in community-based activities. Volunteering or hosting health events at the community level—whether a flu vaccine drive or medication counseling day—can help you meet fellow professionals or even gain exposure to potential mentors. Remember, building a network isn’t just about finding opportunities for yourself—it’s also about adding value for others. Leverage the power of social media. Social media platforms such as LinkedIn are excellent tools to stay visible in the pharmacy world. Beyond simply “adding connections,” engage with posts from thought leaders or participate in group discussions. Take the time to nurture your connections. Invest a little time each week to review what they’re posting and comment. Even platforms like Facebook can be helpful for joining pharmacy-related groups where professionals share job updates, industry news, or resources. Final ThoughtsBuilding a professional network as a pharmacist may feel challenging, but it’s one of the most rewarding career investments you can make. Networking allows you to learn fresh ideas, uncover new opportunities, and form meaningful connections as you help each other grow.
Remember, networking is just as much about giving as it is about gaining. Learn how to market who you are, show interest in others, and bring value to the table. Your network is a living, evolving community where you support each other throughout your careers. If you’re not sure where to start, take small steps. Reach out to one new person this week or attend an upcoming live CE event. The first step may feel intimidating, but once you take it, you’re well on your way to creating connections and building your professional network. |
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